our story

Our Story

Nature Queen’s story begins in the lush and tropical fields of Southeast Asia. For hundreds of years, local women have enjoyed long luscious hair that grows to their knees, having discovered the beautifying and healing properties of different types of herbs. For generations, mothers have passed on this unique recipe to their daughters. And over generations, have gradually improved it to protect and nourish women’s hair and scalp, in an ever-changing environment.

Drawn to this tradition and the region’s rich biodiversity, we worked with amazing local producers to perfect the recipe in Nature Queen hair care products to meet the demands of the modern world. Using nine types of healing herbs, Nature Queen products not only cleanse and give hair a luscious shine, they also fortify, stop hair loss, strengthen and revitalize damaged hair.

Our mission today is to share this well kept secret recipe with the rest of the world. It makes us happiest to see our customers benefit from this ancient recipe, helping them feel great about their hair and scalp. We want to help bring the queen out of every woman with whom we have the honor of crossing paths.

Much like the sustainable ingredients used in our products, all of the packaging holding our precious formulas is 100% recyclable.